Retail lighting can be seen as functional as well as aesthetic or decorative. Functional in that the store’s employees need to see what they are working on and that the customers who come in can see where it is that they are ready. It should be aesthetic in that customers must be attracted by the lights so that they may be interested in knowing what is in the store. Here are some ways in which lighting should be used in stores.
Lighting to attract
As previously mentioned, lighting can either attract or deter customers from entering any store. When the customers are inside, the light can direct them to different parts of the store and control the customers’ traffic flow to certain areas. All of this will help store owners keep customers focused on the products and areas on display.
To achieve this, the first layer of lighting is used, which is ambient lighting. Recessed lighting works best here because it not only provides plenty of light for the entire store but also gives the store a polished look.
Lighting to mark goods
Here, the goods are marked so that the customers’ eyes are directed towards the specific goods that are in the store. Accent lighting works best here, as the focus of the light is only on the goods. You will thus see, in some stores, goods islands for items such as shoes, clothes or cosmetics be well lit, with many customers who can clearly see the details of the goods. This type of retail lighting also used in other goods such as jewels.
Lighting to create atmosphere and brand image
Lighting has a way of influencing your psychology, and some stores have realized this and are now using the basics of light storage to their advantage. Smart retailers will thus use different light levels to create an atmosphere that promotes their customers, who in turn will be made comfortable and do not mind spending more time in the store. Thus, warm light sources are used to create a comfortable atmosphere that encourages customers to stay longer and spend more money in the long run. Some stores will still apply retail lighting who use cooler light sources and still have customers who prefer the atmosphere presented by it.
Lighting for task management
Here, tasks such as trying on an item in the locker room and entering the sales details in the reception must be lit. The dressing room is particularly sensitive as this is where the decision to either go with the item or not is made. Task lighting will thus be very effective in these two areas.